consumer behaviour

Understanding consumer behaviour change in COVID-19 times top challenge for marketing heads: Study

Understanding consumer behaviour change in COVID-19 times top challenge for marketing heads: Study

A new study involving 1,361 chief marketing officers (CMO) of 12 countries including India has found that their top challenge is understa...Read More

Indore: 300 participants present papers on varied marketing themes

Indore: 300 participants present papers on varied marketing themes

Indore: The second day of the 2017 IIM Indore- NASMEI Summer Marketing Conference held at IIM Indore witnessed huge enthusiasm from the r...Read More

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