BrandSutra

Over a period of time, online sales to surpass Vijay Sales’ offline sales: Nilesh Gupta of Vijay Sales told BrandSutra

Over a period of time, online sales to surpass Vijay Sales’ offline sales: Nilesh Gupta of Vijay Sales told BrandSutra

Nilesh Gupta, Director, Vijay Sales is a second generation entrepreneur, at the head of an enterprise with annual turnover of approximate...Read More

Ajanta-Orpat Group aims to double its turnover to Rs 2,400 crore by FY 2025: Nevil Patel, MD of the company tells BrandSutra

Ajanta-Orpat Group aims to double its turnover to Rs 2,400 crore by FY 2025: Nevil Patel, MD of the company tells BrandSutra

Nevil Patel, Managing Director of the Ajanta-Orpat Group, is part of the third generation leadership at the company, started by his grand...Read More

WhatsApp and its new privacy policy: What are we missing here

WhatsApp and its new privacy policy: What are we missing here

Deny permissions and don’t let anyone take you for an unknown ride

I am a Karmayogi, just like my Dad was, says Luxor Group‘s Pooja Jain Gupta to BrandSutra

I am a Karmayogi, just like my Dad was, says Luxor Group‘s Pooja Jain Gupta to BrandSutra

Pooja Jain Gupta, Managing Director of the Luxor Group, gets her infectious energy from her father, the late DK Jain, Founder and Chairm...Read More

Ownership is the name of the game, says Funskool India’s R Jeswant to BrandSutra

Ownership is the name of the game, says Funskool India’s R Jeswant to BrandSutra

R. Jeswant, Chief Executive Officer of Funskool India Ltd, promoted by the MRF Group, oversees successful toy brands like Giggles, Fun Do...Read More

BrandSutra: Every employee in some form must ‘own’ the customer

BrandSutra: Every employee in some form must ‘own’ the customer

We are well aware of the key ingredients that make for a superior customer experience — a meaningful value proposition, solutions across...Read More

I am a student for life, says Discovery Communications India’s Megha Tata to BrandSutra

I am a student for life, says Discovery Communications India’s Megha Tata to BrandSutra

Megha Tata, Managing Director, South Asia, Discovery Communications India recounts in her own words her eventful journey in the Media and...Read More

BrandSutra: The hunger to do something new every day drives Havmor Ice-cream’s Shekhar Agarwal

BrandSutra: The hunger to do something new every day drives Havmor Ice-cream’s Shekhar Agarwal

Shekhar Agarwal, Head of Marketing, Havmor Ice-cream, who cut his teeth at Titan and Britannia, says just adding flavours is no longer i...Read More

Business 2021: Forced transition to newer ways

Business 2021: Forced transition to newer ways

Businesses hereon have to re-assess what they know of their customers

Why Mahendra Singh Dhoni and not Mithali Raj: Positive depiction of women in advertising and entertainment not easy

Why Mahendra Singh Dhoni and not Mithali Raj: Positive depiction of women in advertising and entertainment not easy

What can be done differently to make a positive gender impact in advertising?

Max Life’s Aalok Bhan: Champion of the ‘customer backwards’ approach

Max Life’s Aalok Bhan: Champion of the ‘customer backwards’ approach

Aalok Bhan, Chief Marketing Officer, Max Life, shares invaluable insights gathered over a marketing career of close to three decades, and...Read More

Committed to people and the planet, tells Livinguard AG’s Sanjeev Swamy to BrandSutra

Committed to people and the planet, tells Livinguard AG’s Sanjeev Swamy to BrandSutra

Sanjeev Swamy, Inventor, Founder and CEO, Livinguard AG, heads a global hygiene technology company that has been at the centre of convers...Read More

BrandSutra: Attached families, detached toilets and some lessons by RV Rajan of Anugrah Madison

BrandSutra: Attached families, detached toilets and some lessons by RV Rajan of Anugrah Madison

RV Rajan, Founder and Chairman of Anugrah Madison, dwells on the importance of nurturing relationships in his latest book, Durga Nivas

BrandSutra: Why Vivo India's Nipun Marya is a stickler for digital detox

BrandSutra: Why Vivo India's Nipun Marya is a stickler for digital detox

Nipun Marya, Director-Brand Strategy, Vivo India, leads a brand that has had its fair share of challenges, even as it commands a large m...Read More

BrandSutra: Being straightforward pays, says Eric Braganza of Haier Appliances India

BrandSutra: Being straightforward pays, says Eric Braganza of Haier Appliances India

Eric Braganza, President, Haier Appliances India, has a clear goal – to be among the top three home appliance brands in India by 2021, w...Read More

From Sonu Sood’s kindness to Kangana Ranaut’s noise, from Tanishq’s controversy to Zomato taking a stand: 2020 saw it all

From Sonu Sood’s kindness to Kangana Ranaut’s noise, from Tanishq’s controversy to Zomato taking a stand: 2020 saw it all

If there is something you want to do, then stick to it and make the world vibe with you

BrandSutra: For Piali Dasgupta, it is mission ‘positive ageing’

BrandSutra: For Piali Dasgupta, it is mission ‘positive ageing’

Piali Dasgupta, Senior Vice President - Marketing, Columbia Pacific Communities, one of the largest senior living communities in India, t...Read More

The joy of learning is what makes me tick: Kapil Kohli of Usha International tells BrandSutra

The joy of learning is what makes me tick: Kapil Kohli of Usha International tells BrandSutra

Kapil Kohli, President - Retail, Usha International, has worked with some of the best-known brands in the Telecom and Consumer Durables ...Read More

BrandSutra: Amarpreet Singh Anand and his rubber band philosophy

BrandSutra: Amarpreet Singh Anand and his rubber band philosophy

Amarpreet Singh Anand, Executive Vice President & Portfolio Head, Diageo India, says that leading McDowell's No 1, India's largest se...Read More

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