BrandSutra

KUNAL DUBEY, Head of Marketing, Vedantu, talks of the ed-tech brand’s primary objective to make learning fun and engaging, and how they a...Read More

It is time to iterate once again that we are all in this together

‘Advertising is the most fun you can have with your clothes on’

Aprameya Radhakrishna, CEO and Co-founder of Koo, is a man of few words. But he is vocal as he holds forth on the vision for his Made-in-...Read More

Why jewellery brands need to change

MANISH RATHI, CEO and Co-founder, IntrCity RailYatri, says the COVID-19 pandemic opened the floodgates of opportunity for IntrCity’s Smar...Read More

SUMAN VARMA, CMO, Hamdard Laboratories (Medicine Division), who has switched from agency life to the marketing side, talks of innovations...Read More

A fine balance between moment marketing and regular thematic campaigns is the best

MANASI NARASIMHAN, VP, Marketing & Communications, South Asia, Mastercard, is upbeat about achieving the right balance between the br...Read More

The rise of female stars is what I love most here

Discovery of this market can change the fortune of brands

Krishnarao Buddha, Senior Category Head, Parle Products, has seen the traditional brand grow and evolve into a dynamic and modern one in ...Read More

The COVID-19 pandemic has led to a constrained, conscious and connected consumer. In the first of a two-part webinar series titled Brands...Read More