BrandSutra

Focus on your actions, says Games24x7's Bhavin Pandya to BrandSutra

Focus on your actions, says Games24x7's Bhavin Pandya to BrandSutra

BHAVIN PANDYA, Co-founder & CEO, Games24x7, is a man who believes in focusing on actions, regardless of the outcome. Here, he recount...Read More

Education is like co-parenting, says Vedantu's Kunal Dubey to BrandSutra

Education is like co-parenting, says Vedantu's Kunal Dubey to BrandSutra

KUNAL DUBEY, Head of Marketing, Vedantu, talks of the ed-tech brand’s primary objective to make learning fun and engaging, and how they a...Read More

Business as unusual amid COVID-19

Business as unusual amid COVID-19

It is time to iterate once again that we are all in this together

Manipal Hospitals to focus on expanding footprints in West Bengal and Odisha

Manipal Hospitals to focus on expanding footprints in West Bengal and Odisha

MADHUR GOPAL, GM-Marketing, Manipal Health Enterprises Pvt Ltd, talks of the huge leap of technology taken by the healthcare sector, and ...Read More

BrandSutra: Why advertising is not engineering

BrandSutra: Why advertising is not engineering

‘Advertising is the most fun you can have with your clothes on’

I'm addicted to new ideas, says Koo's Aprameya Radhakrishna to BrandSutra

I'm addicted to new ideas, says Koo's Aprameya Radhakrishna to BrandSutra

Aprameya Radhakrishna, CEO and Co-founder of Koo, is a man of few words. But he is vocal as he holds forth on the vision for his Made-in-...Read More

We want to be the Uber of gifting: Ferns N Petals' MD Vikaas Gutgutiya tells BrandSutra

We want to be the Uber of gifting: Ferns N Petals' MD Vikaas Gutgutiya tells BrandSutra

VIKAAS GUTGUTIYA, Founder and MD, Ferns N Petals, has a philosophical take on flowers. While he spotted a business opportunity after send...Read More

BrandSutra: Cast in gold and diamond

BrandSutra: Cast in gold and diamond

Why jewellery brands need to change

Optimism is a magnet: Manish Rathi of  IntrCity RailYatri tells BrandSutra

Optimism is a magnet: Manish Rathi of IntrCity RailYatri tells BrandSutra

MANISH RATHI, CEO and Co-founder, IntrCity RailYatri, says the COVID-19 pandemic opened the floodgates of opportunity for IntrCity’s Smar...Read More

Never stop innovating: Haruto Iwata of Fujifilm India to BrandSutra

Never stop innovating: Haruto Iwata of Fujifilm India to BrandSutra

HARUTO IWATA, Managing Director, Fujifilm India, talks of his association of three decades with the company, witnessing its evolution and...Read More

Talent is nothing sans the right environment, says Suman Varma of Hamdard Laboratories to BrandSutra

Talent is nothing sans the right environment, says Suman Varma of Hamdard Laboratories to BrandSutra

SUMAN VARMA, CMO, Hamdard Laboratories (Medicine Division), who has switched from agency life to the marketing side, talks of innovations...Read More

BrandSutra: When marketers ride a wave

BrandSutra: When marketers ride a wave

A fine balance between moment marketing and regular thematic campaigns is the best

BrandSutra: Learn something everyday, says Thomas Cook India's Abraham Alapatt

BrandSutra: Learn something everyday, says Thomas Cook India's Abraham Alapatt

ABRAHAM ALAPATT, President & Group Head - Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India, takes...Read More

BrandSutra: For Mastercard's Manasi Narasimhan, it’s the human experience that matters

BrandSutra: For Mastercard's Manasi Narasimhan, it’s the human experience that matters

MANASI NARASIMHAN, VP, Marketing & Communications, South Asia, Mastercard, is upbeat about achieving the right balance between the br...Read More

The parallel branding world of e-sports, explained by Geeta Rao

The parallel branding world of e-sports, explained by Geeta Rao

The rise of female stars is what I love most here

If Rupert Murdoch likes you, the deal’s done. If he doesn’t, the game is over..., recalls Dhruv Agarwala about Prop Tiger-Housing-Makaan's strategic deal

If Rupert Murdoch likes you, the deal’s done. If he doesn’t, the game is over..., recalls Dhruv Agarwala about Prop Tiger-Housing-Makaan's strategic deal

Dhruv Agarwala, Group CEO, Housing.com, PropTiger.com, and Makaan.com, is a serial entrepreneur who has started and successfully exited v...Read More

Why can’t women above the age of 40 years be at the forefront ...

Why can’t women above the age of 40 years be at the forefront ...

Discovery of this market can change the fortune of brands

Our key task is to consolidate the entire portfolio, says Parle's Krishnarao Buddha to BrandSutra

Our key task is to consolidate the entire portfolio, says Parle's Krishnarao Buddha to BrandSutra

Krishnarao Buddha, Senior Category Head, Parle Products, has seen the traditional brand grow and evolve into a dynamic and modern one in ...Read More

Top marketers from service sector to decode ‘Brands and Consumers: 2021 and Beyond’ on March 3

Top marketers from service sector to decode ‘Brands and Consumers: 2021 and Beyond’ on March 3

Consumer behaviour has gone through a paradigm shift during the COVID-19 pandemic. As a corollary, it has posed new challenges for brands...Read More

'Brands and Consumers: 2021 and Beyond' webinar: The consumer is at the heart of  it all

'Brands and Consumers: 2021 and Beyond' webinar: The consumer is at the heart of it all

The COVID-19 pandemic has led to a constrained, conscious and connected consumer. In the first of a two-part webinar series titled Brands...Read More

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