Brands

Top-100 brands risk losing USD 223 billion in brand value on data breach: Report

Top-100 brands risk losing USD 223 billion in brand value on data breach: Report

The world's top-100 brands could see a whopping USD 223 billion getting wiped off their brand value due to data breach, according to a re...Read More

USL to go for strategic review of its select popular brands

USL to go for strategic review of its select popular brands

USL's popular portfolio comprises around 30 brands and the strategic review will focus on approximately half of this portfolio by volume,...Read More

Top rung marketers to decode ‘Brands and Consumers: 2021 and Beyond’

Top rung marketers to decode ‘Brands and Consumers: 2021 and Beyond’

Two-part webinar series conducted by the Indian Society of Advertisers (ISA), in association with the Free Press Journal and ABP Network,...Read More

Nestle’s bottled-water brands Poland Spring, Deer Park, Arrowhead, Ozarka, Zephyrhills and Pure Life to be sold to PE firms for USD 4.3 billion

Nestle’s bottled-water brands Poland Spring, Deer Park, Arrowhead, Ozarka, Zephyrhills and Pure Life to be sold to PE firms for USD 4.3 billion

Global food giant Nestle is selling its bottled-water brands in North America for USD 4.3 billion to a pair of private-equity firms that ...Read More

What Different Brands have done as part of the fight against Covid?

What Different Brands have done as part of the fight against Covid?

We are in the midst of a crisis that requires all sections of the global society to come together in order to survive. Fortunately, a lot...Read More

COVID-19 impact: Brands be aware old customers gone to dust, new more demanding once have arrived

COVID-19 impact: Brands be aware old customers gone to dust, new more demanding once have arrived

The disruption COVID-19 has brought is far from normal (but a new normal). But for brands it is important to understand this new normal a...Read More

Here's how brands are reaching out to customers in coronavirus lockdown

Here's how brands are reaching out to customers in coronavirus lockdown

Currently, the transportation of supplies is being hampered by the implementation of the lockdown. However, the Centre is continuously ex...Read More

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Hidden meanings in logos of popular brands will boggle your mind

A brand is a name, term, logo, design or symbol that identifies the producer or seller's good or service as distinct from those of other ...Read More

Variety is key, authenticity is essential: Prime dos and don’ts for food bloggers

Variety is key, authenticity is essential: Prime dos and don’ts for food bloggers

The internet is exploding with content, there are millions of articles posted daily and you can’t beat it by posting more. There is no po...Read More

Virat Kohli: Balancing cricket and endorsements easily doable

Virat Kohli: Balancing cricket and endorsements easily doable

New Delhi: India captain Virat Kohli on Saturday dismissed the school of thought that giving too much time to endorsements can be distrac...Read More

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Now, savour Sushi while you watch a movie!

New Delhi : Experimenting with food is the new strategy brands are adopting with people opting to expand their taste palates.

FDI will kill Indian brands: Mamata

FDI will kill Indian brands: Mamata

Says 100 per cent FDI, be it in pharmaceutical, agricultural or  manufacturing sectors will have an adverse impact on Indian brands

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Zydus Cadila buys select animal health brands of Zoetis

New Delhi : Zydus Cadila has expanded its animal health business with the acquisition of some select brands and a Haridwar-based manufact...Read More

Apple, Google take  best global brand slots

Apple, Google take best global brand slots

New York : Technology giants Apple and Google were adjudged the best brands in the world for the third consecutive year as technology com...Read More

People perceive brands as human faces

People perceive brands as human faces

London : People perceive or recognise brands or popular trademarks like human faces, says a new study, according to IANS.

Madonna to don Gucci clothes, accessories for tour

Madonna to don Gucci clothes, accessories for tour

Los Angeles: Singer Madonna is set to embark on a world tour next month and has teamed up with fashion brand Gucci’s creative director Al...Read More

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