Rio de Janeiro: Brazil should have been gearing up for another major home sporting spectacle with renewed optimism that star forward Neymar would help bring to an end a 12-year trophy drought.
But instead, the Selecao's golden boy is dominating the build-up to a tournament he will miss due to an ankle injury for all the wrong reasons.
Neymar is embroiled in a rape scandal in which he has been accused of forcing himself on a model he met through social media in a hotel room in the French capital, where he plys his club trade for Paris Saint-Germain.
It's tarnished the festive atmosphere of South America's footballing showpiece with an ugly affair that shows no sign of going away, despite Najila Trindade Mendes de Souza's rapidly unraveling case.
It all blew up on June 2 when Neymar published a seven-minute video on Instagram, where he had first been in contact with Trindade, revealing that he had been accused of rape.
The scandal quickly snowballed and three days later, after a senior Brazilian federation official had said he would bet that Neymar would pull out of the Copa, the PSG forward injured ankle ligaments in a 2-0 friendly victory over tournament invitees Qatar.
Even so, Brazil's ability to concentrate on the task at hand has been hampered by the Neymar rape soap opera.
After the debacle of Brazil's 7-1 semi-final humbling at the hands of Germany in their home World Cup five years ago, and the fall out from the huge amount of money wasted on hosting both the global football showpiece and the Olympics in the space of two years, the country could have one without such a sordid affair.
Coach Tite insists that Brazil are still in fine fettle ahead of the tournament, which they haven't won since 2007 when a team inspired by former Real Madrid and AC Milan forward Robinho outclassed Lionel Messi's Argentina 3-0 in the final.
Tite admitted Neymar would be missed, saying "it's a shame to not have one of the three best players in the world."
"After Messi and Cristiano Ronaldo, he's comparable only to (Eden) Hazard, with one advantage: he's quicker. That's the player we're missing," said Tite last week.
But he said that rather than reflect on what they're missing, "inside the squad we're much more focussed on working hard, training well, preparing for matches, which has been our main focus." The Selecao's last warm-up match was a 7-0 thrashing of 10-man Honduras in which Neymar's absence certainly wasn't felt, with his substitute David Neres scoring in the rout.
