Australian Tennis star Ashleigh Barty
Australian Tennis star Ashleigh Barty
@ashbarty Verified (Instagram Handle)

World No. 1 women's tennis star Ashleigh Barty will be featuring in a new marketing campaign which aims to inspire young Australian girls to stay in sports.

In response to a 2018 survey by AusPlay, a national population tracking survey, that found one in every three girls stopped playing sports by the age of 18.

The 2019 French Open winner explained that she wants Aussie teenage girls to "choose their own path and not listen to societal pressures," reports Xinhua news agency.

"I was told a few times along the way that I was too short to make it," the 23-year-old champion said. "I have always loved playing sport and remember picking up a racquet for the first time when I was five."

"I love all sports, and have made so many friends and met so many wonderful people through my tennis journey, said Bartey who is currently playing in the WTA finals at China.

Part of a 12 million Australian ($8.2 million) dollar initiative by the federal government, the tag-line for the Television and social media campaign is -- "I play for me, you play for you".

"You don't have to be a professional athlete to experience the gifts sport delivers. The most important thing is having a go and having fun," Barty said.

"Aside from the obvious health benefits, sport is a fantastic way to develop confidence and feel good by doing something physical."

Recently named Australia's Sports Woman of the Year, Barty will soon lead Australia against France in the upcoming Fed Cup Final in Perth on November 9-10, before she begins preparation for the Australian Open Grand Slam in January.

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Free Press Journal