Mumbai, September 16, 2016: ‘Real creative advertising is backed by real budgets’ – the credo at the INDIAA awards saw winners in 15 categories (see list below).
D Shivakumar, Chairman & CEO, PepsiCo India, and Jury Chair talked about how the agency client dynamic is evolving and the most successful brand campaigns benefit from this. He also talked about the crucial incubation period required for rebranding to be effective.
Pradeep Guha, Chairman, IndIAA Awards, said, “What started as a concept last year has matured very fast. It is very rare that something matures in two years and I think that this concept is here to stay.”
Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global added, “Last year, when we conceptualised the INDIAA Awards, we intended it to be different. We are happy to see industry acknowledge the concept of awarding all the co-creators of the campaign. I would also like to thank the stellar jury for their perspective on the winning campaigns.”
List of Winners
Client: TVS Motor
Creative agency: Dentsu Communications, Bengaluru
Client: Bajaj Auto
Creative agency: Leo Burnett
Client: Micromax
Creative agency: Creativeland Asia
Client: Dainik Bhaskar
Creative agency: Ogilvy & Mather
Client: Mahindra Group
Creative Agency – Flying Cursor
Client: Titan Company Ltd
Creative agency: Ogilvy & Mather
Client: Pepsico
Creative agency: J. Walter Thompson
Client: Indian Army
Creative agency: Grey Group India
Client: P&G India
Creative agency: BBDO India
Client: Max Life
Creative agency: Ogilvy & Mather
Client : Flipkart
Creative agency: Lowe Lintas Bengaluru
Client: Emami
Creative agency: Leo Burnett
Client: Vodafone
Creative agency: Ogilvy & Mather
Client: Rajasthan Tourism
Creative agency: Ogilvy & Mather
Client: Indian Association of Palliative Care
Creative: Medulla Healthcare Communications
Client: NCL Wintech
Creative agency: J. Walter Thompson
