Theme of debate was “Agencies are not rapidly reinventing themselves to stay relevant to changing advertiser needs”
Mumbai: There is need for both advertising agencies and marketers to reinvent themselves. This was the basic message from the IAA Debates held in Mumbai earlier this month. The topic of the discussion of the second of the new season of IAA Debates, presented by the Dainik Bhaskar group was: Agencies are not rapidly reinventing themselves to stay relevant to changing Advertiser needs. It was held at Blue Frog, Lower Parel, Mumbai. At the start of the debate, the overarching view of the audience was that agencies must reinvent to stay relevant. At the end of the debate, the view moved to that agencies are reinventing themselves and indeed more relevant than the initially held view.
Speaking for the motion (“Agencies are not reinventing themselves”) were Ashish Bhasin (of Dentsu Aegis) and Sameer Satpathy (of Marico). Speaking against the motion (“Agencies are reinventing themselves”) were Sam Balsara (of Madison) and Shireesh Joshi (of Godrej). The debate was moderated by Anant Rangaswami (CNBC – Storyboard).
Said Srinivasan K Swamy, President, IAA India Chapter & Vice President – Development, Asia Pacific, IAA: “The fact that some of the leading lights of the industry participated in the debate ensured that we had discussion of the topmost quality. By bringing in practising leaders of the industry, the IAA Debates has become a must-attend event from all section of the advertising, media and marketing fraternity.”
Pradeep Dwivedi, Chief – Marketing & CorporateSales Officer, D B Corp Ltd. added, “ We are delighted to partner IAA Debates in bringing about discussions around current, thought provoking subjects which have a bearing on the industry and our marketing, media and advertising community. As marketers figure out ways to maximise value from their agency engagements and vice versa, as was the subject of the recently concluded second debate of the season, we at Dainik Bhaskar remain committed to contribute to the spirit of discovery and discussion to help bring about change and evolution.”
The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai. The Debates have featured senior advertising, media and marketing professionals such as Prasoon Joshi, Vikram Sakhuja, Lloyd Mathias, Josy Paul, Pratap Bose, Deepika Warrier, Anupriya Acharya, Arun Anant, Arunabh Das Sharma, Partha Sinha, Monica Tata, Vikram Chandra, Punitha Arumugam, Mahesh Murthy, Virginia Sharma, Ashok Lalla and Zerin Rahman, Sadashiv Nayak, Atul Phadnis, Ronita Mitra, and Amitabh Pande amongst others speaking for and against the motion.
About IAA
The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is over 75 years’ old and is Headquartered in New York.
Membership to the Indian Chapter of IAA is by invitation only and IAA has very senior marketing, advertising and media professionals as it members. IAA in India is seen as the most active chapter by IAA Global. India was the recipient of the Best Chapter Award the last two occasions this was given out, in 2010 and 2014. IAA India is well recognized for some of its marque events like the IAA Olive Crown Awards, IAA Leadership Awards, IAA Debates, IAA Conversations, IAA-Kyoorious DigiYatra, IAA Young Turks Forum and an array of IAA Knowledge Seminars, Webinars, Workshops, Conclaves etc. IAA India was privileged to host Mr Narendra Modi at IAA Platinum Jubilee Global Marketing Summit as the Chief Guest when he was thePrime Ministerial Candidate in September 2013 when he unveiled his vision of Brand India.
IAA India has entered its Silver Jubilee year and you can expect this chapter to scale new heights this year.
