Sambhaji Raje Bhosale is new brand ambassador for Maha tourism

Govt appoints Sambhaji Raje Bhosale to boost tourism in Maha; Sindhudurg declared as a tourist district

Mumbai: The Maharashtra government on Monday appointed descendant of Chhatrapati Shivaji and Rajya Sabha MP Chhatrapati Sambhaji Raje Bhosale as the brand ambassador for Maharashtra tourism. The announcement came at the time when silent morchas demanding reservations for Maratha- quota reservations are taken out in the state.

According to state tourism minister Jaykumar Rawal, Raje was roped in to promote the rich legacy of forts built by Shivaji during his reign as he has a good understanding of forts and have been advocating the restoration and preservations of forts in the state since many years.

Rawal announced that state will set up a heritage committee to come up a detailed plan for the conservation of heritage forts. The committee will also come up with recommendations on to promote luxury tourism. “Sambhaji Raje Bhosale will be a member on this committee, which will submit its recommendations to the government in four months,” said Rawal.

Sambhaji Raje Bhosale, who had a meeting with the minister, said, “There was an urgent need of setting up a committee for heritage forts. Maharashtra too intends to promote its rich legacy of forts as tourist destinations just like Rajasthan has promoted its historical forts.”

The Rajya Sabha MP, however, did not want to be drawn into the Maratha reservation issue. He said, “I don’t want to comment on the Maratha-quota reservation as I don’t want to take credit for it. But I do intend to raise the issue when I make my maiden speech in Rajya Sabha.”

Meanwhile, the state has also declared the district of Sindhudurg as a tourist district. Rawal added that the state will celebrate 2017 as a year of ‘Visit Maharashtra’ and intends to showcase the rich heritage of the state. Rawal, who lamented the current conditions of the forts said, “Maharashtra has more heritage forts stepped in history than Rajasthan and we will make them tourist destinations.” He added that the funds for promotion of tourism in the districts will be earmarked in the District Planning and Development Committees (DPDCs).

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