The seminar conducted at a city college receives good response

Mumbai : The Aam Aadmi Party (AAP) looks to be on a road to revamp its core organisational and strategic structure as it conducted a daylong seminar in the city on Sunday focussing on gathering suggestions from wide spectrums of the society ranging from psephologists to corporates and image consultants.

The seminar served to be similar to a SWOT (Strengths, Weakness, Opportunities and Targets) evaluation for the nascent party which is looking forward to the elections in the national capital where it tasted a short lived success.

Divided into three segments, the seminar titled ‘AAP Samwad’ focussed on the relevance of AAP in India’s current political scenario and its way forward. The seminar started out with a review of the current political trends in the national political playground, with a focus on re-emergence of national parties and the need for an alternative.

A number of political and academic experts such as Mumbai University professor Surendra Jondhale, filmmaker Anubhav Sinha, newspaper editor Sunderchand Thakur and literary figure Uday Thakur took part in the session and discussed the issues in detail.

A major part of the second session was devoted to revamping the brand ‘Aam Aadmi’ and was participated in by corporate and image consulting experts such as senior brand consultant Anirbhan Das, filmmaker Bharat Dhabolkar and Ad guru Prahlad Kakkar. The session focussed on the present realities in context to the party.

Outlining the need for propaganda revamp, Anirbhan Das said, “One of the strengths of the AAP is that it is composed of the creamy layer of the country’s intellectuals and its members have a more sound understanding of the present issues facing the country than most politicians currently in power. However, if the party’s propaganda is to reach the grassroots it needs to be more simpler so that the agenda can reach the layman.”

Bharat Dhabolkar, on the other hand, expressed, “what the party needs is a stronger and multi-level leadership with identifiable faces in each state body. AAP further needs to take some time off to build itself an iconic image that is capable of tackling the Modi wave.”

Ad guru Prahlad Kakkar further reiterated the need for a stronger ground force and said “the party’s need of the hour is to reorganise and build itself.” Alluding to freedom fighter Lokmanya Tilak’s life, he added “when Tilak faced bullying in school, he skipped a year and went to the gym to build his body so he can rid himself of the fear of bullies. AAP currently needs the same,” he contended.

Later in the day, a number of influential figures from the state participated in the thrid session which concentrated on the present political scenario in Maharashtra.

A number eminent speakers including senior economist Ajit Ranade, journalist Nikhil Wagle, actor/filmmaker Paresh Mekashi participated in the session.

The seminar conducted at the campus of a city college on Worli Seaface drew an audience of 400 strong, a majority of whom were AAP party’s local cadre and its supporters.