A packed audience witnessed Piyush Pandey presenting the International Advertising Association (IAA) Retrospect and Prospect in Mumbai on 7th February 2018.
As President IAA, Ramesh Narayan said, “This is a unique event where an industry leader critiques the year that was, and does some crystal ball gazing into what the year ahead could hold out for the industry. Piyush and Prasoon Pandey are an inspiration for generations. They have made a huge contribution.”
Piyush in his presentation shared some outstanding work that has the depth and potential to be adopted by people in our kind of countries. He said that “Celebrities should not be reason for lack of creativity. We must respect the celebrity and work 10 times more on those creative’s. Find the nuances of the celebrity and use it.”
In Prospect he mentioned that “Digital needs to get creative. As of now, it is just a medium. We need to learn how to make it happen.” The program included a medley of the favorite ad films made by Piyush and Prasoon in what was named “Pandey’s Picks”.
Pradeep Guha, MD, 9X Media, regaled the audience with a quick tour of how the entire Cannes story was born and where it had now reached. It was all about taking Indian advertising global. The presentation was followed by a felicitation of Piyush and Prasoon Pandey for having truly taken Indian to a global level.
The two brothers, Piyush and Prasoon, have become the first Asians to receive the Lion of St Mark, the highest honour that the Cannes International Festival of Creativity in the communications industry. Prasoon Pandey said that “Our body of work is deeply rooted in Indian ethos and from slice of life. It is because we are passionate and love our country.” The occasion was also used to present industry veteran Roger Pereira with the IAA Global Honorary Membership which had been recently conferred on him at Bucharest.
IAA Global Sr. Vice President Srinivasan Swamy said that these were all signs of the great work that has been done by the India Chapter.
“If you give me facts, I learn
If you give me truth, I believe
If you give me a story, I remember”