Mumbai: With few more days left for the Tata Mumbai Marathon 2019, the promoters have already garnered Rs 32 crores, shattering their won previous record of raising Rs 25 crores. The funds raised from 270 NGOs will be used for educating children, improve healthcare, provide livelihood opportunities, and safeguard the environment in communities across the country.
The event’s charity platform is designed and facilitated by United Way of Mumbai (UWM), the Philanthropy partner to the event, with the perseverance of 270 participating charities. This year over176 corporates have fielded 293 teams comprising of over 7,800 runners and have helped raise Rs 16.54 crore for 91 NGOs.
“UWM role is to ensure the funds raised go to the right NGOs with complete transparency in the process. We also ensure the fundraising experience is seamless, stress-free and empowering enough for all those who want to raise funds,” Jayanti Shukla, CEO, UWM. From a cumulative total of Rs 1.4 crores through 12 NGOs in the inaugural edition of the event, philanthropy at the event has made great strides.
In this journey, there have been some extraordinary individuals who have raised phenomenal amounts, in the 2017 and 2018 editions two individuals, Mihir Doshi and Sankara Raman had raised Rs 1.3 crores and Rs 1.32 crores respectively, both shattering records in the individual fundraising category. This year, two fundraisers, Sankara Raman and Sanjeev Shah have already raised Rs 1.01 crores and Rs 1 crore respectively.
“With individuals breaking the one crore mark, we introduced ‘the Change Legend’ title this year. Along with some distinct privileges, these remarkable individuals who raise over a crore will always be recognised as Change Legends and will forever be a part of the Mumbai Marathon.”
Vivek Singh, Joint MD, Procam International said they have received immense positive response from all sections of society to the event’s unique charity platform. The amount raised and the fundraisers have created new records every year, and the 2019 edition is no exception.
“We are extremely proud of our incredible journey with our philanthropy partners, United Way Mumbai, who have enabled the event to contribute in multiple ways to help society #BeBetter. We would like to express our heartfelt thanks to every individual who has worked towards this betterment and celebrate their commitment!” said Singh.