Mumbai: Sachin Tendulkar alongwith Ajoy Mehta, Commissioner of BMC during the Mumbai First and Apnalaya (NGO) join hands to launch Mission 24 in partnership with several civil society organizations invested in M-East ward, Mumbai at BMC Head quarter on Tuesday, Photo by BL SONI
Mumbai: Sachin Tendulkar alongwith Ajoy Mehta, Commissioner of BMC during the Mumbai First and Apnalaya (NGO) join hands to launch Mission 24 in partnership with several civil society organizations invested in M-East ward, Mumbai at BMC Head quarter on Tuesday, Photo by BL SONI

Mumbai: Apnalaya, a Non-Governmental Organisation (NGO) working for the last four decades in the Shivaji Nagar (M-east) ward of Mumbai, unveiled Mission 24 initiative on Tuesday at Brihanmumbai Municipal Corporation (BMC) headquarters in the presence of cricket legend Sachin Tendulkar and his mother-in-law – Annabelle Mehta – also an active member of the NGO and civic chief Ajoy Mehta.

Tendulkar stated that having being appointed by Prime Minister Narendra Modi as an ambassador of ‘Swacch Bharat Abhiyan’, he would like to go where ever possible to create awareness about hygiene, waste segregation and open defecation which is the major problem.

“Something that disturbs me is that M-east ward is at the bottom as far as human development is concerned. My association with my wife Anjali has helped me understand a lot more of Mumbai which we take for granted like maternity homes, health posts in the city. We consider this to be basic facilities but areas like this lack even these facilities,” said Tendulkar. Annabel Mehta, President of Aapnalaya, claimed that earlier as per the finding around 60 per cent students were school dropouts, but pressure from their NGO has seen the education situation improve to some extent.

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