Mumbai coronavirus
Mumbai coronavirus
-(PTI Photo)

Mumbai: Maharashtra government has made an allocation of Rs 3.15 crore to carry out a massive awareness campaign in print and electronic media and also through posters and hoardings.

A special train with a message on the measures to tackle coronavirus will be painted and it will conduct trips across the state. The department of public health, on Tuesday, issued notification in this regard.

The government has cleared the media plan prepared by the Directorate of Information and Public Relations on the steps being taken to curb the coronavirus outbreak by focusing on health education and awareness.

As per the media plan, the government plans to spend Rs 1 crore on advertisements in A grade newspapers, Rs 1 crore on 11 private TV entertainment and news channels by inserting 60 second advertisement, Rs 17.50 lakh on 60 second jingles on 55 private FM Radio channels.

Besides, the government will spend Rs 17.50 lakh on advertisements to be aired on Akashwani at 7.10 am and 7 pm during news mid break. The government proposes to effectively use the social media, including Facebook and Twitter, and bulk SMS by spending Rs 12 lakh.

As announced by Chief Minister Uddhav Thackeray, the government will put out hoardings and posters across the state to make the citizens aware of the do's and don'ts and the slew of steps taken by the government to control the spread of coronavirus. The government will spend Rs 43.50 lakh for this purpose.

In addition to this, advertisements will be displayed on state transport buses panel, seat back, bus stands, rickshaws, railway display and cinema halls.

''The objective is to reach out to the maximum people, informing them of the impact of the coronavirus outbreak and the precautions to be taken by them,'' the public health department officer said.

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