Mumbai : In a global attempt, the second phase of the Jiyo Parsi advertising campaign was launched on Saturday to encourage, nurture and help the continuation of the Parsi community. This campaign focussed on how the members of the Parsi community and other communities at large can sustain both their professional and family life.
This campaign also aims to encourage the members to revise the declining numbers of the Parsi community. According to the 2011 census, the population of Parsis reduced to 57,264. It was 69,601 in 2001 and 1,14,000 in the initial year of 1941. This Jiyo Parsi campaign initiated by Parzor Foundation, Madison BMB and Bombay Parsi Panchayat of TISS (Tata Institute of Social Sciences) aims to help this dwindling community by encouraging everyone to contribute and help the community grow.
The Ministry of Minority Affairs (MOMA) has also extended financial and moral support towards this campaign.
Minority Affairs Minister Mukhtar Abbas Naqvi said, “We will provide both financial help and moral support for this campaign and for the growth of this community. Safety, security and prosperity is our commitment towards this community. We will ensure that there is no fear of any form in the members of this community.”
The first phase of the advertising campaign was launched in 2014 while the Jiyo Parsi scheme that was launched in 2013 was initiated in the MOMA of the government to cater to need of Parsis in India. Since 2013, there has been an 18 per cent rise in the annual birth rate of the community with around 101 babies born. A large number of couples also signed up for this campaign.
The campaign encourages every citizen to help this community grow with their support and contribution. Actor Parizad Kolah Marshall said, “In my career, I have been able to balance both my professional career and my family life with my two children and husband. Our children need a happy mother and not a perfect mother.”