Mumbai : Holding the jeweller guilty under an unfair trade practice, a Mumbai district consumer forum has directed a Ghatkopar jewellry shop to pay Rs 44,000 as compensation to a city resident after she received a 19.4 carat gold bracelet instead of 23 carat gold, one she had paid for.

“While selling the bracelet, the accused did not disclose that the bracelet was 19.40-carat and that the rest of the percentage in the article is of copper, silver and cadmium proportionately. There’s no explanation as to why this was not told to the complainant, especially when the opponent has charged Rs 37,000 for 12.550 gm gold,” the forum said.

The complainant Anita Chavan filed the complaint before the forum on October 25, 2012. She said that on July 10, 2012, she bought a bracelet weighing 12.550 gram for Rs 37,000 for her brother. On that day, the price of 10 gram of 23-carat gold was Rs 29,500. She alleged that initially, the shop refused to issue a receipt. But when Chavan refused to buy it without a receipt, the shop relented. When Chavan returned home and showed the bracelet to her family, they advised her to verify the gold’s purity.

She took the bracelet to another goldsmith who said that the ornament was only 19.4-carat and contained only 80.8% of gold. Chavan took the bracelet to a government-approved valuer for a second opinion. The valuer confirmed that it was not made from 23-carat gold.

When Chavan approached the shop, she got evasive answers.

She filed a complaint with the police. But the shop did not refund the amount to Chavan.

The store denied all allegations and said the bracelet was not made of impure gold.

The forum relied on the documentary evidence of Chavan which included the receipt of purchase and certificates from the second jeweller and government-certified valuer.

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