The most awaited spiritual ‘Ganesh Utsav’ is just few days away and the state government is planning to use these celebrations to attract domestic and foreign tourists to Maharashtra. Yes! The state tourism department will market the festival through initiatives like special buses and Ganapati walks for tourists to cover iconic/famous mandals. This will include tours for visitors covering famous Ganesh mandals in cities like Mumbai and Pune and events at locations like the Asiatic Society of Mumbai to unveil the history and cultural significance of the festival.
Jaykumar Rawal, minister for tourism and employment held a meeting with BMC and tourism department officials recently. Interestingly, Maharashtra Tourism Development Corporation (MTDC) will collaborate with the BMC to set up an enclosure for foreign tourists to watch the Ganesh immersion procession at Girgaon Chowpatty. This enclosure will be able to accommodate 200 tourists at one go in batches of an hour.
Ashutosh Rathod, Joint Managing Director, MTDC told DNA, “This is the 125th year of the Ganesh Utsav. So, we are trying to ensure maximum peoples’ participation and projection of the work done by the mandals. This will also showcase how the celebration of the festival changed over the years,” adding that this would be a draw for domestic and foreign tourists. This will also showcase how the celebration of the festival changed over the years.
The MTDC is also planning to invite scholars, experts and historians to speak at the seminars on the worship of Lord Ganesha in other countries. These events will be decentralised at locations like the Asiatic Society of Mumbai in Fort, BKC and Dadar.