Mumbai : Mumbai Juniorthon which is the first such run for children in the city, will take place at BKC on Sunday from 6 am onwards. The event, which is held by Party Sharty Entertainment Pvt Ltd, will include a magical parade by Kidzania, flash mob by Rhythmus Happy Feet, Capoeira de Ouro and ballet performances to draw the attention of youngsters.
Celebrities such as Harshali Malhotra, Darsheel Saffary and Avneet Kaur will attend the grand event. The Juniorthon focuses on bringing children out of the confines of their home for a day filled with fun and frolic. The basic aim is to promote running as an active lifestyle habit for families and to prevent modern-day physical ailments in kids such as obesity and vitamin D deficiency. It also aims to develop their self-esteem and encourage competetive spirit.
Actors Vivek Oberoi, Sharman Joshi and Jacqueline Fernandez have already extended their support to the event.