We all have nostalgic memories of watching movies and shows on TV as children, waiting for the ads to come on so we could switch channels. But even between those time frames, some of the ads were so beautifully crafted that they captivated us. We might even still quote the lines from those ads in certain suitable real-life situations.
But times have changed! Now people spend more time on social media platforms, either creating content or consuming it. People who are able to create great content online often gain a large following. This paved the way for digital influencers. Ann Sindhu Johny is one such influencer who has tremendous followers on social media. She often greets fans with some cool moves and vlogs.
Before jumping into the exclusive of Ann’s conversation let's swipe into a brief on Influencer Marketing!
Leveraging the power of trust and credibility, influencer marketing has become a powerful way for brands to reach its audience. And Ann Sindhu Johny has been eyed by many brands for endorsements due to her authenticity and Individuality.
Ann Sindhu Johny from the district of Thrissur in Kerala started her career as an influencer at a very young age. She began by posting videos on TikTok when she was in the seventh grade, and later switched to Instagram and Moj. She also uploads vlogs on YouTube. With 6.6 Lakhs followers on Instagram and 4.5 million followers on Moj, she is one of the top influencers in South India.
What inspired you to start creating content as an influencer?
In the beginning, I would make videos on TikTok at random, but my father always encouraged me. When I realized how many people were supporting me and appreciating my content, I decided to keep up the consistency.
Becoming an Influencer was an awe inspiring journey for me. My key to confidence is always due to the support of such a diverse and engaged audience. Ann further extended that she feels immensely grateful for the opportunities to connect with various people within the industry.
Ann, your influence has grown significantly in South India. What are your thoughts on this recognition?
I think Recognition and Responsibility are proportional and responsibility is at the core of what I do. The trust that my followers place in me is something I treasure deeply. With millions of followers supporting her, Iam keenly aware that the information I provide has the potential to influence ideas and decisions, and this is a responsibility I do not take lightly.
Could you share some core memories that you achieved after becoming an influencer?
I am a person who cherishes even modest accomplishments in my life. Knowing that my videos have brought a smile to someone's face is incredibly fulfilling, and it's a huge achievement for me personally.
But yes on the career front, like any other person, reaching certain milestones on social media, gifting a car for myself was a surreal experience for me. Then the huge promotions I have done so far. The one with GV Prakash and the promotion for Christy movie with Malavika Mohanan. I could not have achieved all these without the support of my family and followers and I'm really grateful for that!
We heard that you have collaborated with some of the top brands in the industry, could you please tell us more about it?
Collaborations are always exciting for me! The main challenge I was having was effectively handling my time. It is easy to become overwhelmed while working with many brands. I've learned to be extremely organised and to prioritise my tasks.
Despite the difficulties, they have always been about more than just brand promotion. Collaborating with top brands has been a wonderful experience. I've been able to reach more people and make a genuine difference in people's lives. I am happy for the chances that have come my way. It provided me with opportunities to learn, grow, and improve, and I am looking forward to what the future brings.
What are your tips for aspiring individuals looking to become influencers?
Authenticity, Passion, Consistency, - Be authentic, be you because it will help you resonate with the audience and create a genuine connection with them.
Love what you do, when you're genuinely interested in what you're sharing, it naturally dissolves in your content and engages your audience. And finally being consistent this not only creates engagement for your content but will help you learn and improve from your mistakes.
Even though we might face many hurdles along the journey, remember don't let anything consume you, always keep smiling and spread love!
Thank you for sharing your amazing journey and opinions with us, Ann. Your words truly reflect your authenticity, passion, and enthusiasm. May the road ahead of you be filled with continuing success, exciting collaborations, and numerous more milestones. We wish you the best of luck in your future endeavors as you continue to spread positivity and make a difference. Keep shining and inspiring!
With numerous domestic and international collaborations like Reliance Trends, Shopsy, Maybelline, Netflix, Kalyan Jewellers, SBI Life, South Indian Bank, and Seematti, Ann truly stands out as an exemplar for many. Her authenticity and individuality are an inspiration, and they are making a meaningful impact in the lives of her followers.