Indians spend 10 hours on devices daily

Mumbai: Seeking more personalised experiences, Indians are spending over 10 hours on their devices daily, representing the changing content consumption habits, a new Adobe survey revealed. As part of its “2019 Brand Content Survey”, the software major found that two-third of those surveyed were using two devices at the same time constantly or frequently. Over 400 million millennials in India choose trustworthy brands that respect their privacy primarily, the findings showed.

According to the survey, two-thirds of India’s digital users, especially between the 23-49 age group, are comfortable making unplanned purchases from a brand. Nearly 69 per cent shoppers in the country prefer online marketplaces for purchasing products. While 49 per cent people visit a brand’s website to buy products, 31 per cent people still make purchases via physical stores and 28 per cent Indians use smart speakers and voice assistants to make purchases, the survey noted.

Nearly 95 per cent of the people between the 18-34 age group trust Google-owned YouTube the most, while middle-aged and elderly people rely more on Facebook. Online news sources emerged as the second-best method to source and share information for the mobile-friendly Indians. —IANS

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