Anant Ambani and Radhika Merchant’s different yet lavish pre-wedding events are not leaving any stone unturned in surprising people as it has also set a benchmark for the wedding industry. The luxury of their festivities is like a dream for many of us. Still, fortunately, this wedding bash has proven to be a catalyst for vendors, caterers, and various segments of the wedding industry.
This noticeable wedding is greatly creating curiosity among people and paparazzi since from luxurious destination weddings to extravagant pre-wedding themes, the demand for high-end wedding services skyrocketed. Top wedding planners, designers, and vendors saw their bookings skyrocket, with many reporting a significant increase in inquiries and sales.
Pandit Santosh Pokhriyal, a Delhi-based matrimony Pandit and Matchmaker also trusts that pre-wedding celebrations are the engine of the advancements in the industry. He expresses his views on Anant-Radhika’s pre-wedding events saying that, “Huge businesses are being developed where companies are adapting themselves for providing new profiles according to the nature and character of the couple. It has resulted in the manifestation of such practices and ideas, like dialect (themed) parties, pre-wedding sessions, destination shootings and other experiential practices beyond preparation for the wedding.”
While Anant and Radhika's celebrations were undoubtedly mega-rich territory, the trend trickled down to the aspirational classes too. Many young couples began to dream big, seeking to create their own unique and Instagram-worthy moments. However, the most anticipated wedding is yet to take place! The pre-wedding celebrations were so lavish that one can only imagine how grand the wedding itself will be. It can also be assumed that the celebrations are reserved for the ultra-wealthy as the Ambanis' pre-wedding festivities included international destinations, celebrity performances, and opulent themes, setting a high standard.
Considering this wedding as an encouragement, the wedding industry along with many associated wedding vendors responded by offering bespoke services and packages, catering to diverse budgets and tastes. So, there would be nothing wrong in saying that the pre-wedding ceremonies are now considered an integral part of modern weddings which also drives business opportunities. This is because it includes an all-encompassing offering spanning across services of the pre-wedding phase. Engagement celebrations, bridesmaid’s parties, groom’s bachelor parties as well as showers are some of the events before the wedding that seem meaningful as they not only strengthen bonds between families and friends but also form a comfortable factor among them.
Justifying this fact, Naveen Jakhwal, Operations Manager at Guest House also agrees, mentioning that, “It is now clear that the occurrence of pre-wedding celebrations is a new trend in the field of the organisation of a marriage ceremony, which goes beyond the traditional concept of a one-day event. The shift does not only benefit couples or their close ones but also benefits the wedding industry as a whole and helps to motivate and entice new ideas among companies. Anant Radhika's Pre-Wedding Celebrations provides a perfect example of how the way leading up to the wedding can be filled with happiness and the building of a beautiful, memorable experience.”
He also adds that, pre-wedding events not only have amplified the joy and individualization of weddings but also have birthed lots of business in the wedding markets. Needless to say, it is crucial to observe that pre-wedding ceremonies remain one of the most notable fountains of such growth.
Hence, it's clear and true that the emergence of pre-wedding occasions has created opportunities for the wedding business because various vendors and service providers seek this newly opened market by providing services that are more appropriate to the needs of the pre-nuptial celebration. Videographers, event coordinators, photographers, caterers, and decorators are more sought after, as couples try to fine-tune everything that happens before the wedding.
While the scale of Anant Ambani and Radhika Merchant's celebrations may be out of reach for most, their influence is undeniable. On the other hand, the trend of pre-wedding celebrations is no longer just for the mega-rich; they are becoming a new norm, contributing to a vibrant and booming wedding industry. Ms. Disha Shah - Founder, DiAi Designs also says that “Indian weddings have always been a grand affair no matter a person’s social stature.”
She further added, “Pre-wedding celebrations have transformed the wedding industry and led to an increase in specialised services. From lavish parties to intimate gatherings, these events have broadened the scope of the wedding industry. The emphasis on distinct, personalised and lasting impressions is driving demand and economic growth across sectors. These trends not only enhance the wedding experience but become a crucial factor in the growth of the industry, benefitting venues, event planners, and fashion and jewellery designers. As these trends get popular, they may spread into all economic classes in the society as budgeting moves away from major wedding expenses and gifts to multiple pre-wedding celebrations.”
From intimate gatherings to grand affairs, the focus shifted to creating unforgettable experiences wherein, the impact of Anant and Radhika’s pre-wedding celebrations is honeycombed into the overall wedding events because, unlike the old days when vendors were in a cartel, today, they work together to make sure that wherever people are they get the best experience in their lifetime.
