New Delhi : India’s Test captain and numero uno batsman Virat Kohli has been named as ‘Third Most Marketable Sportsperson’ in the world ahead of football superstar Lionel Messi, world No 1 tennis player Novak Djokovic in a latest survey published by magazine ‘SportsPro’.
Kohli is ranked behind NBA’s ‘Most Valuable Player’ Stephen Curry and Juventus’ Paul Pogba. Incidentally, Kohli is just ahead of golfer Jordan Spieth.
Djokovic is 23rd in the list, followed by Messi at 27th and ‘Sprint King’ Usain Bolt at 31. Notably another Indian in top-50 is tennis star Sania Mirza.
The components they have been assessed are value for money, age, home market, charisma, willingness to be marketed and crossover appeal.
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