Nokia, BlackBerry losing the tech battle?

Nokia, BlackBerry losing the tech battle?

PTIUpdated: Thursday, May 30, 2019, 02:31 PM IST
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New Delhi: Just a few years ago, seeing an Indian youth with a Nokia or an office-goer with a BlackBerry device on the road was a common sight. In 2009, about 70 per cent of smartphones sold globally had operating systems offered by BlackBerry and Nokia and the two stalwarts were going strong.

But even tech leaders can, at times, fail to gauge when a particular phenomenon can go extinct. The mobile operating systems offered by Google, Apple and Microsoft, which account for nearly 99 per cent of sales today, were in less than 25 per cent of mobile devices sold at that time, says a recent blog post by WhatsApp which has decided to end its support to BlackBerry phones and those powered by Nokia’s Symbian OS by the end of this year.

After acquiring Nokia for $7.2 billion in 2013, Microsoft soon realised it made a big mistake and is now selling off Nokia’s phone-making business to Apple’s supply-chain partner Foxconn. With the Nokia acquisition, Microsoft actually placed a bet on hardware which has never been its strength. On the other hand, Canadian mobile company Blackberry reported a $670 million loss in the first fiscal quarter this year — its biggest loss in over two years. Is it time for Nokia and Blackberry to quit the smartphone business?

“Blackberry can’t catch up on the plethora of offerings iOS and Android players are providing with their vast ecosystem. The surge in vendors offering android devices at competitive prices dominate the smartphone market globally. Similarly, Windows-based smartphones are likely to decline sharply given the fact that Nokia is no longer a part of Microsoft,” says Karthik J, Senior Market Analyst (Client Devices) from International Data Corporation (IDC).

“The high-end Blackberry Priv (based on Google’s Android OS) smartphone was a drastic approach the vendor took to revive by moving away from its homegrown OS to Android but failed to create ripples in the market,” Karthik told IANS. According to experts, Blackberry was a little late in coming up with an Android-based smartphone.

It is not just WhatsApp that decided to end support for BlackBerry OS 10 services by the end of this year. Facebook too is leaving the BlackBerry platform after announcing it will discontinue support of its application programming interfaces (APIs) for BlackBerry.

“BlackBerry needs to focus on feature phone market and concentrate when it comes to India if it wants to beat Chinese and established players in the country. They always had top-of-the-line security and they can still cash on it in upcoming devices when data security is the buzzword,” notes Vishal Tripathi, Research Director at global market consultancy firm Gartner.

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