New Delhi: Chinese internet and technology conglomerate LeEco is set to unveil its next generation devices at an event in the capital on June 8. The company will either roll out its second “Made for India” device after Le 1s Eco or second generation of “superphones” in India at the event titled “2Future”.
The event which will be centered around the theme, ‘2Future’ has triggered varied speculations among industry veterans and the media. Some believe that the company is either going to roll out its second, “Made for India device” after Le 1s Eco or its second generation of its Superphones in India.
On the other hand, some industry analysts are of the opinion that given the company’s tradition of launch events, LeEco might launch their VR headsets on June 8th. Many brands are tapping into the booming virtual reality market, the industry leader LeEco is no exception.
It launched the LeVR COOL 1 in December last year and takes the lead in developing wearable tech at disruptive pricing. On the same day when it launched its second generation phones and concept Super Car in Beijing on 20 April 2016, it has organized a VR live streaming event in Bangalore where attendees watched the launch event simultaneously through the company’s VR headsets.
Another product that the company potentially will be launching is its Super TV. LeEco has started its TV businesses in 2013 and it has successfully sold out more than three million units in 2015.
The sales target for 2016 is six million units, making LeEco a household name in the smart TV market in China. There is no reason LeEco won’t bring this star product into India.
The internet major boasts of having a powerful content ecosystem that has one of the world’s largest content library. In India, LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and LIVE.
The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music. This gives users access to 2000+ movies (in 10 languages), 100+ live premium TV channels, which will happen soon through an OTA software update.
