Bhopal: The need of industry today is to create brands and take advantage of the trademark system to protect these brands in Indian market and abroad, said Vice Chairman CII Bhopal Zonal Council Abhishek Gupta while addressing a seminar here on Sunday.
The seminar on Madrid Protocol: Best Practices and Strategies for Brand Protection in India & Abroad was hosted by Confederation of Indian Industry (CII) in association with EUIPO (European Union Intellectual Property Office), IPO (Intellectual Property Office), Govt of India (Ministry of Commerce & Industry). The delegates held discussion on best practice to be adopted in protection of brand across the world and steps to be taken to register the trademark via Madrid route. They also deliberated upon the pre and post registration strategies which can be adopted for managing the trademarks globally.
Shakti Dhar Ojha, assistant registrar, Trademark & GI, CGPDTM in his special address provided the insight on trademark protection in India and its importance especially for entrepreneurs and start-ups. Ernesto RUBIO, International IP Consultant in his special address explained the overview of Madrid system and its role in global brand protection. Subhajit Saha, head, technology centre of CII explained the concept of trademarks, initiations taken by the Government of India and CII for IPR awareness and promotions.