Indore : WD, a Western Digital company and storage industry leader, is strengthening its presence in Madhya Pradesh by expanding the availability of WD products that meet the growing demand of storage solutions. A key market for WD, Madhya Pradesh has shown increased adoption of specialized internal desktop drives over the last one year, reflecting the consumers’ acceptance of products that provide effective storage solutions. WD will showcase its range of products in Indore at Treasure Island Mall on Sunday.
Indore, Bhopal and Jabalpur are the primary cities that are driving demand for storage solutions in Madhya Pradesh. Majority of consumers in Madhya Pradesh are increasingly opting for high capacity hard disks with 500 GB and 1 TB drives being preferred over lower capacity drives. The demand for storage products in the state is expected to grow further, making it one of the fastest growing states in the country.
“In Indore we will reach out to the end users, system integrators and channel partners in the city and educate them on the advantages and benefits they derive from our products and solutions. With this exercise, we aim to gain valuable feedback that will help us address their demands better,” said Subroto Das, Director – India & South Asia, WD.