Amway attempts to break the Guinesss book record
Indore: With a mission to help people live better lives and achieve their potential, Amway unveiled a global campaign named “Raise your hand, fight global child Malnutrition”. Under this initiative, Amway Opportunity Foundation (AOF) launched “Power of Five” an advocacy program to build awareness on Child Malnutrition.
Amway distributors and employees and NGO partners at 105 locations came forward to provide colourful handprints to a global mural. For every colourful handprint Amway will donate US$1 summing up to a total of US $ 400,000 to CARE International towards the support of underprivileged children and by doing so, AOF attempts to break the 30,000 hand print Guiness World record In a message from Amway India headquarters, Mr William S Pinckney, MD & CEO, Amway India stated, “Globally, Amway has always been in forefront when it comes to supporting noble causes.
Our core values and legacy drives across 104 countries through our employees and distributors with an objective to make a meaningful difference in the lives of millions of people around the world. I am delighted to launch our global campaign to fight against child malnourishment on the occasion of our 16th anniversary celebrations here in India and yes this year also marks the 80th anniversary celebration for our flagship brand Nutrilite.”
Mr Pinckney further added that “Idea is to sensitize people towards importance of Nutrition in those critical initial five years of child’s life. This collective effort is necessary to help children around the world live to see their 5th birthday and achieve their potential in life.”