‘Price, quality & service lift brand value’

Success comes through oral publicity and it gives sustainability in the market

Indore: “Fair price, top quality and best service are the three key ingredients which can transform your product a global brand,” says Mukesh Patidar, proprietor of city based Gagan Leather House. While talking to this correspondent in an exclusive interview, Patidar said his target was to make Gagan leather a global brand.

The leather house has the credit of more than 50 corporate clients and it exports products to 6 overseas destinations.Gagan Leather house sells leather goods like wallet, belt, all kind of leather bags, luggages, leather files covers and garments. Patidar says when your brand value shines, it puts additional responsibility on you to sustain it.

Patidar, says: ‘MP is not on the map of leather industry prominently, except one at Dewas.’ He reckons the reason that raw materials and accessory items are not available in MP, which hinders the expansion of the industry. If these challenges are addressed, no one can stop the growth on this industry in the state.

 A man of rags-to-riches, Patidar’s success story, is a case study for many aspiring businessmen. Born to an honest clerk of the Health Department, Patidar displayed his skill in marketing in 1978 when he was studying in Class VII and started selling acid and phenyl in the morning. Recalling those days, Patidar says: ‘I saw one of my classmates was doing this job and earning a respectable amount. With a rental bicycle and tattered old bag, I rushed to MIG Colony along with my friend in a morning of 1978. Relying words of my friend, the shopkeeper gave me 6 bottles each of acid and phenyl.

On the first day within an hour, I sold all 12 bottles and earned Rs 6. He continued this up to 1982 and also did part time job of selling 12 pieces of a sweet (Khoprapak) putting them in compass and also sold kites along with my studies. Later, Patidar worked as an office boy in a showroom from 1882-88 and was promoted to salesman. From 1888-96, he worked in an MNC as salesman and later became manager. Patidar decided to start his own leather business in 1996 and established his own firm ‘Gagan Leather House’ at his ancestral home with a capital of Rs 40,000.

Now, Gagan Leather House has annual turnover over of crores of rupees. The leather house has large number of permanent domestic and NRI customers, over 50 corporate clients all over India. It exports to Canada, Germany, the UK (leather garments), the UAE (valets, passport folder, laptop covers), the US (small ladies hand bags) and Singapore (small leather articles) directly.   With his unbeatable enthusiasm, Patidar managed to overcome all odds. Patidar says: “Now our target is to transform Gagan Leather a global brand.’’

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