Acclaimed journalist, blogger and author recently released a book on storytelling and personal branding by Indian authors.
Indore : “If you want to get success, you have to be different and for being different start thinking from where people end.”
This is the success mantra given by renowned journalist, international blogger and author Prakash Hindustani for youngsters struggling to make their ground in this fast-paced age.
He has seen transformation of the fourth pillar of democracy from print to electronic and to web and it was his foresightedness that he founded the first Hindi news web portal ‘Webdunia’ at a time when having internet connection was a big thing.
“Uploading a picture on website at that time was quite difficult and it used to take about one hour. We had to even wait for electricity from morning to evening to file our reports. People had no idea that social media would become a powerful platform,” Hindustani said.
Only a few people know that he was honoured with one of the top 10 Hindi bloggers by ABP news and was also felicitated as an ‘International blogger’ in SAARC Meet in 2015. Hindustani was employed in the social justice department and became journalist by luck.
He sacrificed his high income salary for his passion to write about problems of rural people and to push them to mainstream.
“I am too a farmer’s son and was employed as a government servant during my initial days which was a prestigious job then. I used to write about the state of affairs in rural areas in letter to the editor to Naidunia. Once the then editor Rajendra Mathur asked me to become a journalist and offered me a place in Naidunia. Since then, I became a journalist and started enlightening the world with my pen as my name is Prakash,” he said.
Hindustani followed the principle of JP Morgan- ‘Go as far as you can see. When you reach there you will see further. He visited many cities just to live his passion to meet variety of people and learn about them.
The prolific writer has released his second book “Personal Branding, Storytelling and Beyond.’
“My first book was based on life of Prime Minister Narendra Modi and the second book is based on the learning from his life i.e. personal branding and storytelling. I have learned about personal branding from the PM’s life. He had become Chief Minister of Gujarat during his first tenure as MLA and became Prime Minister after being an MP for the first time.”
Personal branding is important for everyone as it is so hard to prepare your own ground between already existing talented crowd. Where people keep complaining about problems, man with more than 40-years of experience in journalist and writing, see the world quite different.
“The world is turning for better with each day and we will have to change according to time,” he chuckled.