Snapdeal adds 5% market share this Diwali season

New Delhi: Domestic e-commerce player Snapdeal on Monday said that it has captured another five per cent of the market after it concluded its ‘Ultimate Monday’ sale which it claims was a huge hit this festive season.

“Currently there is no body which calculates market share in e-commerce but going by our statistics, we have added another five per cent of the market to our booty,” said Snapdeal’s vice president, category management, Rahul Taneja.

The company had started the ‘Monday sale’ five weeks ago, including this one, and every Monday was specific to a category except this one where all categories were kept open.

“The ‘Ultimate Monday Sale’ was a huge hit with nearly sales climbing almost 10 times versus usual business days. Nearly 500,000 orders were booked by 11 a.m. with more than 10 orders being booked per second. We did not want to hold the consumers captive to any single platform or time,” Taneja said. “Nearly five mobiles were being sold per second and one women’s apparel product was also sold per second,” he added. IANS

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