Regional TV for Cong’s outreach

Says national news channels coverage of the party is prejudiced

Regional TV for Cong’s outreach

New Delhi : The Congress plans to reach out the people henceforth through the regional TV news channels in the local languages as part of an outreach programme after finding the national news channels mostly prejudicial in their coverage of the party.

The idea was floated by Union Health Minister Ghulam Nabi Azad at a strategy session last week and Congress Vice-President Rahul Gandhi jumped to it to direct Congress communication department chief Ajay Maken to work out the modalities for the AICC spokespersons to fan out to the state capitals to engage the regional press and the regional news channels.A team of three functionaries – a senior union minister, a senior spokesperson and a junior spokesperson – will travel to the state capitals from the next week to mark the party’s presence in the regional media. The state units of the party are being told to arrange their formal and informal meetings with the regional media and suggest the TV channels for interviews that are not aligned with the rival political parties. Representatives of the regional news channels based in Delhi will also be given special interviews as part of the strategy.

Sources said Information and Broadcasting Minister Manish Tewari stressed in the same session that the outreach effort should not be at the cost of the national media.

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