New Delhi: With the 2014 general election registering a record high voter turnout of 66.38 percent — with as many as 15 states and union territories returning their highest polling percentage, the Election Commission of India, a constitutional body, is being credited for its efforts to reach out to the voters, especially youth and women.
“It is a great achievement. I think the SVEEP (Systematic Voter Education and Electoral Participation) activities have to be counted as the main reason behind such a high voter turnout,” former chief election commissioner S.Y. Qureshi told IANS.
The SVEEP, which was started by the Election Commission after the 2009 Lok Sabha poll, focuses on increasing voter awareness and their education, improving electoral participation and revising and updating electoral rolls.
Under the initiative, the poll panel organised various street plays, slogan-writing competitions and also events involving celebrities.
Under the initiative, actors Soha Ali Khan, Sonakshi Sinha, Saif Ali Khan and Jimmy Shergill urged people ahead of the assembly election last year to vote, while others like Jacky Bhagnani, Neha Sharma and comedian Kapil Sharma encouraged the voters this time.
“Under SVEEP, the Election Commission also organised enrolment programmes for transgenders in various states and helped in filling up the gender gap Â— which was hardly a focus in the previous elections,” Dhirendra Ojha, a director at the Election Commission, said.
Ojha said that unlike previous occasions, there was an unprecedented rise in the voting percentage of the youth.
He added that the high voting percentage in this election has clearly given an idea that voting percentage will “rise in the future”.
Another poll official said the youth and women were the main targets. “Over 10 lakh (one million) young voters were enrolled as voters and also made to pledge that they will vote. Such campaigns were held at colleges,” the official told IANS.
Ojha further said that voters were also influenced by the way political parties advertised and campaigned. “Maybe the Modi factor influenced the voters in our country. The AAP’s style of door-to-door to campaigning can also be counted as a reason,” Qureshi added.
In India, the previous highest voter turnout – 64 percent – across the country was recorded in 1984, when the Congress party swept to power with a record margin following a sympathy wave in its favour in the wake of prime minister Indira Gandhi’s assassination.
The turnout this time was considerably higher than 2009, which saw a 58.19 percent turnout nationally.