In Pakistan, there has been an uproar in the advertisement of an international brand of detergent, in which racial discrimination has been questioned in the Orthodox patriarchal country. Critics are condemning the company for allegedly insulting Islam.
The advertisement shows several women from different professions, including a journalist and a doctor who has been shown removing the tangled four mulle sheets on the rope. On these sheets, there is a mention of some things that have been said about conservativeism in Pakistan regarding women, like 'What will people say?', 'Stay in the wall, etc.'
The advertisement ends with the statement of Bismah Maruf, captain of the Pakistan Women's Cricket Team, "Stay in the wall, these are not just sentences but stains." This issue is getting a lot of reactions on the social media, in which conservative people are getting ' Exclude Ariel, using hashtags like.
Some people are calling it an insult to Islam, and some people are demanding action against these Liberals who are promoting liberalism in Pakistan. Apart from this, some Pakistani regulators demanded the censor on this ad and remove it.
To watch the ad please click below
Few responses on watching this advertisement: