Asif Ghafoor, the Director General of the Inter-Services Public Relations of Pakistan and the Army's spokesperson has been replaced.
Major General Babar Iftikhar took over as the new DG ISPR for the Pakistan Army on Thursday.
Ghafoor has been posted as the General Officer Commanding of the Army's 40th Infantry Division, based out of Okara in Pakistan's Punjab.
"Thanks for your love & support. Stay strong, continue doing your bit for Pakistan.Stay blessed," Ghafoor wrote on Twitter.
According to the ISPR website, Ghafoor was commissioned on 9th September, 1988 in the 87 Medium Regiment. He was appointed as the DG ISPR in December 2016.
Sources in Islamabad said that Army Chief General Qamar Javed Bajwa was so perturbed by the ridicule the Pakistan military was drawing because of Ghafoor's acrimonious social media engagements that he decided to remove him from the post.
The transfer comes just a couple of days after Ghafoor was trolled for posting a doctored video of war hero and retired Indian Air Force Air Marshal Denzil Keelor.
Ghafoor later admitted that the Keelor clip was doctored.
In another spat, he exchanged heated comments with a Pakistani journalist Sana Bucha on Twitter.
He later deleted his tweet, "Should an already butchered be butchered again?" which drew lot of flak from the journalistic community.
Many had accused Ghafoor of often tweeting in an inebriated state.
Sources in Islamabad said that General Bajwa took the decision because Ghafoor's frequent spats on Twitter was affecting the Pakistan military's image in the country and abroad.
(With inputs from IANS)