To be in the business of advertising for 42 long years means that you have an incredible track record or a steady, loyal bunch of clients…or actually both. “Never lie to your client.
It is better to be transparent, so that the client’s trust remains,” says Rupesh R.Gandhi, CEO Jaya Advertising, putting out a simple truth that he works with. Gandhi’s words echo the agency’s tagline “where the flame of trust, tradition and commitment continues.”
Agency: Jaya Advertising Pvt. Ltd.
Clients: Abhyudaya Co-operative Bank ltd., Surya Group of Companies, Girnar Food and Beverages Pvt Ltd., Sheth Group of companies, Ministry of Power, Airport Authority of India, Air India, Vasu Pharmaceuticals Pvt. Ltd., Life Insurance Corporation of India, Dosti group, Godrej Properties, Evershine Builders, Hiranandani Developers Pvt. Ltd. etc.
Head of Agency: Rupesh R Gandhi
Today, Jaya is known for its complete advertising and communication solutions with its headquarters in Mumbai and branches in Ahmedabad, Chennai, Delhi, Kolkata, Vadodara, Raipur and Bilaspur in Chhattisgarh as well as a representative office in Hyderabad. Its list of loyal clients is lengthy. The agency has brands like the Girnar tea brand of Girnar Food and Beverages Pvt. Ltd, Abhyudaya Co-operative Bank Ltd (which has been with Jaya since 1968),
Surya Group of Companies, Sheth Group of Companies among others – many of who have been with Jaya for over 35 years. The agency has a wide clientele from the government, real estate, banking, and retail FMCG and pharmaceutical sectors. Some of these include the Ministry of Power, Airports Authority of India, Air India, Vasu Pharmaceuticals Pvt. Ltd., Life Insurance Corporation of India, Dosti Group, Godrej Properties, Evershine Builders, Hiranandani Developers Pvt. Ltd. etc.
Jaya also serves as concessionaires for advertising on street lighting poles belonging to Municipal Corporation of Greater Mumbai and its electricity and transport wing, the Brihan Mumbai Electric Supply and Transport Undertaking, as well as being the authorised advertising agency for Indian railways. One of the agency’s focus is the real estate sector, and the agency has worked for the Hiranandani Group, which has huge development projects in Powai. For all its longstanding success, Jaya has constantly evolved and believes in doing things differently.
Gandhi reminiscences, “My father always used to believe in melody. But today if you hear advertising jingles, they are not usually melodious.”
He adds with pride that the jingle turned out to be a hit.