GRACIOUS COMMUNICATIONS

At Gracious Communications Pvt. Ltd. it’s all about relationships – about delivering to clients the best possible quality with the greatest of ease. The agency was founded in 1986 by Ketan Fadia, who works as its Managing Director. After completing his MBA, Fadia went on to work in a couple of agencies and publications before setting up Gracious Communications. His vision was to “make it an organisation that stands on quality in every aspect of its business.”

GRACIOUS COMMUNICATIONS

Ketan Fadia

Managing Partner

Agency: Gracious Communications Pvt. Ltd

Inception: 1986

Clients: NABARD, Akruti Nirman Ltd., Acme Builders, Aristo Developers, Lodha Builders, Neptune Group, Nirmal

Lifestyles, Gundecha Builders, State Bank of India, Century Textiles & Industries Ltd. etc.

Location: Mumbai

Head of Agency: Ketan Fadia

Website: www.graciouscom.com

GRACIOUS COMMUNICATIONS

Gracious Communications initially grew in the corporate and financial communication sphere. In the past, it has created many campaigns for public issues of equities, debentures and bonds; in fact it has handled more than 250 public issues.

The agency gradually grew to be a full-fledged agency covering the 360-degree approach, all in-house.

This year, however, the agency has decided to channel its expertise in one direction – media planning.

“It’s is an era of specialisation,” says Fadia, who mentions that the agency has decided to focus on media planning and buying across different media.

GRACIOUS COMMUNICATIONS

A major chunk of its clients are in the government and real estate sectors. The clients include NABARD, Akruti Nirman Ltd., Acme builders, Aristo Developers, Lodha Builders, Neptune Group, Nirmal Lifestyles, Gundecha Builders, State Bank of India, Century Textiles & Industries Ltd. etc.

“Most of our clients have been with us for a very long time,” says Fadia, adding, Nirmal Lifestyles has been with the agency since 1999, Akruti Nirman Ltd. for 10 years and Gundecha Builders for almost 12 years.

GRACIOUS COMMUNICATIONS

It’s all about the trust, claims Fadia. “Over a period of time we have been able to generate a lot of trust and confidence, why else would a client sign a five-year agreement?” asks Fadia. A number clients of Gracious Communications have signed on for long term contracts, like Aristo Developers who only recently signed on to the trend and did a five-year deal withthe agency.

(For all the latest News, Mumbai, Entertainment, Cricket, Business and Featured News updates, visit Free Press Journal. Also, follow us on Twitter and Instagram and do like our Facebook page for continuous updates on the go)

Free Press Journal

www.freepressjournal.in