At Gracious Communications Pvt. Ltd. it’s all about relationships – about delivering to clients the best possible quality with the greatest of ease. The agency was founded in 1986 by Ketan Fadia, who works as its Managing Director. After completing his MBA, Fadia went on to work in a couple of agencies and publications before setting up Gracious Communications. His vision was to “make it an organisation that stands on quality in every aspect of its business.”
Agency: Gracious Communications Pvt. Ltd
Clients: NABARD, Akruti Nirman Ltd., Acme Builders, Aristo Developers, Lodha Builders, Neptune Group, Nirmal
Lifestyles, Gundecha Builders, State Bank of India, Century Textiles & Industries Ltd. etc.
Head of Agency: Ketan Fadia
The agency gradually grew to be a full-fledged agency covering the 360-degree approach, all in-house.
This year, however, the agency has decided to channel its expertise in one direction – media planning.
“It’s is an era of specialisation,” says Fadia, who mentions that the agency has decided to focus on media planning and buying across different media.
“Most of our clients have been with us for a very long time,” says Fadia, adding, Nirmal Lifestyles has been with the agency since 1999, Akruti Nirman Ltd. for 10 years and Gundecha Builders for almost 12 years.
It’s all about the trust, claims Fadia. “Over a period of time we have been able to generate a lot of trust and confidence, why else would a client sign a five-year agreement?” asks Fadia. A number clients of Gracious Communications have signed on for long term contracts, like Aristo Developers who only recently signed on to the trend and did a five-year deal withthe agency.