In a bid to ensure that Indians living abroad get supplies of fresh flowers to deities at home and temples, consignments of Geographical Indications (GI) have certified Madurai malli and other traditional flowers such as button rose, lily, chamanthi and marigold which were exported today to USA and Dubai from Tamil Nadu.
The flowers for the consignments were sourced from Nilakottai, Dindigul and Sathyamangalam, Tamil Nadu by APEDA registered M/s.Vanguard Exports,Coimbatore.
The exporters of consignments were supported by professors from floriculture department of Tamil Nadu Agriculture University, Coimbatore in adoption of packaging technology to increase the shelf life of the flowers. The exporters undertook direct contacts with the farmers to cultivate quality flowers and the initiative generated employment to about 130 women workers and about 30 skilled workers.
Indian community in Dubai and USA would be able to offer freshflowers to Hindu deities both at home and temples while celebrating religious and cultural festivals after exports of flowers from India continue at regular interval.
During 2020-2021, fresh cut jasmine flowers and bouquets (comprising of jasmine and other traditional flowers) valued at Rs 66.28 crores were exported to countries like USA, UAE, Singapore, etc. Out of which, value of Rs.11.84 crores wereexported from Tamil Nadu region through major airports of Chennai, Coimbatore and Madurai.
