Rakhis are now better bought and sent online

New Delhi : For years, girls and women went to the market to buy rakhis ahead of the festival of Raksha Bandhan. Now, in the age of booming e-commerce, a slew of websites have launched attractive offers that makes rakhi-buying a simple online experience.

Praveen Sinha, founder and managing director of Jabong.com, says that “online shopping has not only saved the time and (helped people avoid) long queues at post offices (to mail them), but also made the experience worthwhile”.

“The online stores offer a refined variety of valuable gifts and rakhis to its customers. We are offering a limited and exclusive collection of rakhis as we know there are people who are looking forward to online shopping rather than buying rakhis from overcrowded markets,” Sinha told IANS.

According to a report by industry lobby ASSOCHAM, the overall online retail industry in India is likely to be worth Rs.7,000 crore ($1.1 billion) by 2015 and the credit goes to easy internet access and availability of broadband services. However, sectoral figures were difficult to estimate.

Other than Jabong, portals like like Amazon, High5store.com, Giftxoxo.com and Giftsmate.com are also bringing smiles on customers’ faces by focussing on easing the process of rakhi purchases – by letting them choose from a wide array of products and delivering the products nationally as well as internationally.

“We see Raksha Bandhan as a great occasion to connect with our consumers. In line with our vision to enable consumers to find, discover and buy anything we have worked towards bringing more selection and variety in our rakhi store which is a perfect blend of traditional and changing trends,” Vikas Purohit, category lead (Fashion), Amazon India, told IANS.

“Customers no longer need to fret over an appropriate choice of gift and especially wonder how to gift to their loved ones in faraway places,” he added.

Some like High5store.com and FabFurnish.com are even offering a complete pack with a gift, rakhi, sweets and tika (vermillion).

“People living in a city do not get enough time to visit relatives living even next to their block very often. In this culture, buying rakhi online is coming up as a much-preferred option,” Vineshkumar Kunhiraman, founder and managing director of High5store.com, told IANS.

From simple threads with trinkets, cartoon character inspired ones to Rakhis with zari-work, studded ones and those in silver or with precious stones are some of the hot-picks at e-commerce sites.

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