New York : The Apple Watch made its global debut today in a launch aimed at making the California giant the overnight leader in wearable technology, reports AFP.
The event was noticeably low key compared with the fanfare of other Apple product launches: None of the smartwatches were available in Apple stores in New York or around the world, meaning no long queues.
Walk-up sales of the wristwear were limited to specialized and luxury boutiques in the nine launch countries. Some customers were expected to get delivery of the Apple Watch if they were among the first to pre-order when Apple opened online sales on April 10.
At the Apple flagship store on New York’s Fifth Avenue, it was just another day. “Is it launching today? Really?” said Swiss national Francesco Maisano at the New York store, adding that he would have liked to take one home to his country, where no sales data has been announced.
Also in New York, Elizabeth Stone said she didn’t mind the delay — understanding that Apple will not be shipping most watches before June. “Good things come to those who wait,” she said. “It makes it more exciting, it’s like Christmas.”
In Paris, online chatter that luxury boutique Colette might have unclaimed watches produced a line of some 200 people outside its doors Friday morning. Some Parisian enthusiasts — perched atop stools or on lawn chairs — said they began forming a line outside the ritzy central Paris shop on Wednesday afternoon.
Twitter users spread word that a store in Tokyo’s Akihabara quarter had deliveries of the watch, allowing several customers to walk away with Apple Watches of their choice — without waiting in line.
But official Apple outlets in the Japanese capital were quiet, with none stocking the smartwatch.
