According to Vuclip’s third quarter Global Video Insights 2013 survey, more than half of the respondents covered said they would view movies or TV serials instead of short movie clips on their phones. “Eighty nine per cent of all respondents say they would watch their favourite movie on their mobiles if it was made available,” the survey said.
If divided further by gender, 90 per cent of male respondents and 84 per cent of female respondents from India say they would view their favourite film via mobile, it added. Of the total respondents likely to indulge in mobile movie viewing, 97 per cent are in the 18 and under age group.
The survey covered about 8,000 from India between September 24-October 1 this year. Globally it covered more than 50,000 people. The survey revealed that 62 per cent respondents in India said they would like to view movies or TV serials instead of short movie clips on their phones.
At 79 per cent, this preference for long form content is extremely high among the age group of 18 years and under. Apart from movies, TV shows emerged as favourites with 81 per cent of the respondents preferring to watch their favourite TV serial on mobile, if available. This preference is particularly strong amongst the 18 and under age group at 95 per cent, it said.
“These findings further show how the youth in India are driving the growing trend of long form content consumption via the mobile. Despite this rapid growth, however, concerns remain,” the survey added.
For example, the high cost of data access tops the list with 39 per cent of respondents citing this concern. This was followed by buffering at 19 per cent and lack of interesting content at 12 per cent, it said.