Indian consumer has growing appetite  for luxury brands: British designer

New Delhi : A growing clientele with an appetite for luxury products makes India a conducive market for global fashion designers to make inroads, says British designer Alice Temperley, whose creations have been worn by the likes of The Duchess of Cambridge, Halle Berry and Jennifer Lopez.

She has launched her fashion brand Temperley London in the Indian market. An annual visitor to India, she feels that over the years, the country’s market has turned ripe for fashion-related engagements. “I have been to India at least once a year for the last 15 years and I have loved seeing the market place change,” Temperley told IANS.

“The first big European flagship stores, the first mall and now more eclectic designer boutiques. It is the right time to engage with the Indian consumer as there is a clear appetite for luxury brands and a discerning customer base who are influenced by global fashion trends.

“I think the Indian market is ready to engage with new brands – our product and attention to detail is perfect for the market. The brand has a great story and I am sure we will have a strong resonance with the Indian consumer,” added the women’s wear designer.

The year 2015 marks the brand’s 15th anniversary, and the designer feels that her latest collection is perfect to make its mark in India. “Right now our products are stronger than ever and Summer 2015 feels like a great collection to launch our brand in India, with fresh colours, light fabrics, beautiful tailoring and great functional separates,” she said.

The Temperley brand has made its India foray via multi-designer store Kitsch, a property co-owned by Priya and Charu Sachdev. “I am happy to be launching in Kitsch and excited to see the response. I look forward to my trip to India later in the year,” said the designer, and praised Indian designers Manish Malhotra and Sabyasachi Mukherji for their “great talent and brilliant craftsmanship”.

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