Washington : Remember the sound bite you heard on the radio this morning or the grocery items your spouse asked you to pick up? Chances are, you don’t!  When it comes to memory, we don’t remember things we hear nearly as well as things we see or touch, scientists say, according to PTI.

Researchers at the University of Iowa found our memory for sounds is significantly worse than our memory for visual or tactile things.

“We tend to think that the parts of our brain wired for memory are integrated. But our findings indicate our brain may use separate pathways to process information,” said lead author of the study and UI graduate student, James Bigelow.

“Even more, our study suggests the brain may process auditory information differently than visual and tactile information, and alternative strategies – such as increased mental repetition – may be needed when trying to improve memory,” said Amy Poremba, corresponding author on the study.

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