The large ‘bucket’ test currently underway has also got rid of the underlined search result links. According to Tech Crunch, ad links are now simply flagged with a small yellow label that says ‘Ads,’ a feature that had been originally introduced on tablet and mobile, before being tested on the desktop.
Google’s experimental runs are to determine whether or not a change is either financially viable, benefits its user base, or, in the best case, both. Some users were able to see both the current design and the new design when they switch between browsers.
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