‘Gadgets’ and ‘food’ represent social status for teens, not clothes: Research

Washington : Research shows that youngsters consider food and gadgets as status symbol and spend more money on them, than clothes.

For many years, clothes have been the accepted “status symbol” among teens (and other age groups, for that matter), and what they wear dictates the image they want to project and achieve.

In recent studies like the one released by Piper Jaffray, it indicates that today’s teens don’t mind not being dressed in the latest craze or fashion, as long as they acquire the latest “cool” and “awesome” mobile device in the market.

The study also shows that aside from gadgets, teens are spending more on food establishments.

According to CNET, gadgets and food represent social status for teens and they spend 21 percent of their money dining out.

Though it is not clear whether teens go to elite restaurants or other hangout places, but they certainly spend more money on food.

Gadgets, including expensive phones such as iPhone, are also hot favorite when it comes to ‘showing off’.

“In 2005, fashion apparel was how you signaled your popularity. Today it’s food,” Stephanie Wissink, senior research analyst at Piper Jaffray, told the International Business Times.

“For the first time ever in 13 years of research, food — the experience of dining out — is prioritized over product,” Wissink said. In 2013, 21 percent of teens’ expenditures went to clothing. Food, events, movies and music accounted for 33 percent of their spending.

“Technology is providing increasingly strong competition for teens’ and young adults’ spending money,” said Marcia Flicker, associate professor in Business Enterprise at Fordham University. “Will they buy the iPhone 6 when it comes out, or be stuck with the slower iPhone 5? Or, even worse, still have an iPhone 4?” While the way teenagers communicate their social status has changed, its importance hasn’t said http://www.e-ntertain.com

 CNET cited that research done last year by Buzz Marketing (a direct, online ad agency), showed that the Apple iPhone has stopped being a teen choice. The study said that the Samsung Galaxy handsets and the Microsoft Surface tablets were the preferred gadgets of teens said http://www.thebitbag.com

Researchers insist that expensive phones are where teen preening is at, the report added reported ANI.

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