Bengaluru : India’s leading e-tailers Flipkart, Snapdeal and Amazon have locked in no-holds bar branding wars to push merchandise sales in the upcoming festive season through the digital world.
With Flipkart unleashing its five-day “The Big Billion Days” sale offer from Monday through full-page advertisements in national dailies, its rivals Snapdeal and Amazon have lost no time to queer the pitch by taking out similar ads with smart words and catchy lines, pitching their five-day sale offers.
Hours before sales went online, in response to Flipkart’s ads, claiming its offer to be “India’s biggest sale is back!”, “Its Now or Never” and “50-80 percent off on 10-lakh fashion products”, Snapdeal hit back with “You don’t need a billion offers to amaze you. You just need to snap the best ones”, and “For the best offers this Diwali, shop only on snapdeal”.Amazon India, however, neither flipped nor snapped but announced “India’s Greatest Sale starts at 8 a.m.”, offering a chance to win 1 kg gold everyday.
While Snapdeal asked its registered users or buyers to “stay tuned for new offers every hour”, Amazon offered a new deals every half hour.
