With iPhone 5s priced at Rs 53,500 and 5c for Rs 41,900, it is clear that the tech giant is not ready to leave the premium segment

Mumbai : Telecom operator Reliance Communications and Bharti Airtel will start selling Apple’s iPhone 5s and iPhone 5c smartphones from November 1, reports PTI. It is reported that 16GB iPhone 5s is priced at Rs 53,500, and Apple’s so-called new cheap iPhone 5c will be available from Rs 41,900. Airtel has started pre-bookings for the latest iPhones.

iPhone 5s and 5c which were launched last month have already become a hit in international market, with 9 million iPhone 5s and 5c phones being sold in just three days, reports firstpost.com. The November 1 launch announcement was made last month by the company, but the pricing is something that has come to fore recently.
If reports are to be believed, it is said that, the tech giant, has started to look at the Indian market in a new light with a serious approach towards it, compared to previous neglect India received from Apple. With new tie-ups Apple wants to be sure that the phone is available in nearby stores and not just big retailers. Although Indian smartphone market is one the world’s fastest growing ones, it is also extremely price sensitive.
But, the pricing of Apple’s latest iPhones in India shows that the company is still not ready to give up its ‘premium’ tag and still wants to be the king of high-end smatphone range. It seems Apple is trying to woo the Indian smartphone users to move towards the premium and elite segment. Whether or Apple’s tactic works, only time will tell. As of now, like always, Apple’s new iPhones have already created quite a buzz and like last year, they are sure to be on top on must-have Diwali list for this year.

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