Mumbai : Keen to strike a new chord and reach out to young passengers, the BEST Undertaking is organizing a competition called ‘Selfie with Bus’. To enroll for the scheme, youngsters have to click their ‘selfie’ with a BEST vehicle and share it with the management.
Out of the selfies shared by the people the ones selected will be posted on the Facebook page of the BEST Undertaking. Also, the participant adjudged first will get a bus pass worth Rs 10,080; the one adjudged second will get a quarterly pass for Rs 5,040; and the one in the third position will get a monthly bus pass of Rs 1,700.
The management is also inviting entries for a tag line for the Brihanmumbai Electrical Supply and Transport which provides public transport and electricity supply to over 10 lakh users. Again, a tag line will be selected and the sender will secure a quarterly bus pass worth Rs 14,400, which is valid for all AC- non-AC buses and limited buses; he can also instead settle for an all-city six monthly pass of Rs 10,080.
“The competition has been organized to impress upon the people the importance of the BEST buses. Also, more and more people need to utilize the service. This will benefit the city as pollution levels will diminish and there will be less traffic congestion on the road,” BEST general manager Dr Jagdish Patil said. Patil added: “We want youths to participate in the competition.’’ The interested youngsters can send their selfies and tag lines at probestundertaking@gmail.com before June 10, 2016.
