Today, as the country weaves in to celebrate National Handloom Day, we ponder upon its significance through the lens of its makers. A day in memory of the ‘Swadeshi Movement’ of 1905, India has been a hub of organic looms that serve as an employment scheme to the artisans and craftsmen who put in hours of labour to provide the finest of couture as an end product.
Purvi Doshi- the label is an umbrella that caters to ecologically sustainable clothing and fashion. This designer brand is in collaboration with weavers typically women providing a helping hand to create better livelihoods, thereby better sustenance of their arts.
Doshi believes that fashion can be perceived by maintaining balance with nature and that the handloom sector is one such arena to ring in this possibility as well as give back to the community that breathes life in every weave. She also states that her exploration has also led to make use of the traditional Kutch weave-Kala Cotton, a fabric difficult to work with, but serves a purpose beyond imagination.
On the occasion of National Handloom Day, Purvi says how proud she is of the awareness of a slot dedicated to traditional textile. She says, “Celebrating such days brings awareness about our rich textiles and brings pride as a fashion designer to be able to use such looms and be a part of this movement. The awareness of our handloom in the country helps in the employment of our great artisans and weavers who got lost in the progress of the fashion industry in the past decade with the growth of mass production brands.”
For those who think wearing handloom is out of fashion or can’t be worked with modern ensemble, Doshi can prove it wrong as most of Bollywood including style icons like Kajol, Swara Bhasker, Taapsee Pannu have donned her creations.
While some might feel traditional handloom is stagnant and can’t be experimented, Purvi wishes to revive these fabrics and present them on a global platform. She states, “I want to keep working on revival of traditional arts and crafts of India and generating more employment in our country. To showcase our traditions and culture through fashion globally and bringing Indian artisans to the world’s stage.”