July 5 is International Bikini Day, a day that marks the anniversary of the invention of two-piece bathing suit by a Parisian Fashion Designer, Louis Reard in 1946. We believe, the perfect ‘bikini body’ is a ‘myth’, it is just one of the many illogical standards that women are expected to follow. When in reality, wearing a bikini or any swimwear should be about nothing more than personal choice and style. Because nothing should ever make you skip pool time. When it comes to India, bikinis are usually worn in the movies and even in 2019, the bikini culture has not been accepted fully. Not to forget the fact that India is home to sun-kissed beaches that spread over 7,500 km coastline. So what are you waiting for? With International Bikini Day, don your favourite bikini and hit the beach.
If you are planning to skip international swimwear brands, we have curated a list of homegrown swimwear brands for every body type.
The Label Life
The Label Life is a brand based in Mumbai and retails clothing, accessories and home décor. Their range of swimsuit includes crossover bikini set, floral ruffle bikini set, high waist bikini, frill bikini, one shoulder sporty swimsuit, zipper swimsuit and so much more. The beautifully crafted swimwears are available in a wide range of colours, prints, and all sizes.
To order, click here.
Noth!Ng
If you feel the currently available bikinis are unrealistic, then you need to check the swimwear collection of Noth!Ng. The USP of the brand is they design swimwear taking into consideration Indian body types. The brand works to give you swimsuits that are real without compromising on the comfort and look. They design custom fit swimsuit according to your needs.
To buy, click here.
Pretty Secrets
PrettySecrets creates classic lingerie with a wide collection of bras, lace panties, and bikinis. They have lingerie for every occasion. Known for its effortless feminine styles, the brand also has a wide range of swimsuits in a floral print. Their collections speak high of comfort and fun. Check out their website for some amazing discount that ranges up to 50 percent.
To buy, click here.
Flirtatious
Started in 2013, Flirtatious is a brand by designer Aakriti Grover that has creates uber-chic swimwears. Their collection is designed in such a way that the person wearing it feels stylish, chic and in-line with contemporary trends. Cutting-edge silhouettes and bright styles are the USP of the brand.
To buy, click here.
The Beach Company
Looking for a bikini that is perfect and makes you look cute? The Beach Company’s bikinis are perfectly curated in classic styles and come in amazing prints and stripes. Apart from bikinis and tankinis, The Beach Company also has a wide range of beach dresses. They also have swimming paddles, caps, goggles, bags and more. Neck frill swimsuit, plunge neck swimsuit, high neck crochet overlay swimsuit, monochrome swim dress, layered ruffle swimsuit, rainbow stripe swimsuit, high neck swimsuit, and one shoulder swimsuit, you name it and you get it.
To buy, click here.
The Summer House
Did you know tonnes of fishing lines, nets and ropes are left in the ocean each year, killing lakhs of fishes and turtles every year? The Summer House’s makes swimwears using a fabric called econyl – the fabric is made using abandoned fishing nets fished out of the sea. The bikinis and one-pieces are available in three different colours - sunny yellow, teal blue and black - and three distinct styles. Their collection is fun, comfortable and sustainable at the same time.
To buy, click here.
