TamilRockers and other piracy sites are huge threats to new movies. Recently, Thugs Of Hindostan was leaked within a few hours of its release the same happened to Tamil blockbuster Sarkar. Earlier, TamilRockers claimed that they will leak Rajinikanth starrer 2.0 on the day it releases. There were rumours on Twitter that read “2.0 was coming soon on the website.”
With 2.0 releasing tomorrow, a team at Lyca Productions is working round the clock to fight piracy. While talking to indianexpress.com, Executive producer Sundar said, “We have got a ‘technical’ team of ten people who are involved in this. I don’t want to elaborate much on the measures we have taken to curb piracy because it needs to be ‘silently dealt with’. We met the authorities concerned in both Chennai and Delhi and they assured us that some concrete steps will be taken. Also, I am sure ‘links’ won’t open if someone searches for 2.0 online.”
Fighting piracy is similar to clearing the garbage, claimed Treasurer SR Prabhu of Tamil Film Producers Council while talking to the national daily. “We do try and keep our circle clean, but somehow, someone or the other keeps littering the space.” Prabhu said, “Say, one domain is blocked, they come up with another. And it becomes tough to track them. So far, we have blocked close to 900 illegal movie download sites and requested the Information and Broadcasting Ministry to look into this. These websites change their domains often. Additionally, we have sent representations to them yesterday.”
Prabhu requested government to put an end to piracy. “When they can control ticket prices in theaters, I don’t understand why much isn’t being done in this regard. What’s required is stricter enforcement of legislation and laws, between Central and State Governments, besides basic awareness about the whole issue. Nothing can be done single-handedly.”
A publicist of 2.0 said he “doesn’t understand how the process works”, but by assuring people, he added, “someday TamilRockers will be nabbed.” The publicist insisted, “As an industry, we need to reduce the demand for piracy, and take a larger look at how they thrive. That is through the income they get from the ads they host on the sites. They don’t make money from the direct downloads.”
