To create awareness about menstruation hygiene, Khiladi Akshay Kumar has joined hands with the multiplex chains to organise ladies-only screenings of his recently released ‘PadMan‘ across metropolitan cities. And now, taking Akshay and PadMan team’s vision to destigmatising menstruation – a topic that has unfortunately been taboo in India, PVR cinemas has organised all women’s ‘PadMan’ shows, starting from Feb 12 to Feb 15.
The special screenings, which will have women patrons enjoy the Sonam Kapoor and Radhika Apte-Starrer arranged across metros at a special price Like Mumbai, Delhi, Bengaluru, Kolkata and Hyderabad among others
Confirming the story, Vivek Krishnani, MD, Sony Pictures, co-producers of the film told Mid-Day, “It’s our way of expressing gratitude for the incredible love and support the film is receiving.” Gautam Dutta, CEO, PVR Cinemas, said, “We are happy to collaborate with the team of Pad Man for this unique initiative. The movie has been successful in garnering good response from the audiences, and we hope that it continues to inspire everyone.”
To note, PadMan is a story of social entrepreneur Arunachalam Muruganantham, who devised a low-cost sanitary pad-making machine. Given the subject of the film, Akshay was of the opinion that it should reach as many women as possible. And hence the team have organised the all-women’s show of the film.